Annie Oatmeal owns and operates the Berry Prairie Dude Ranch. Her name is a play on famous western sharpshooting celebrity Annie Oakley, while also evidently referencing oatmeal cookies. Seemingly around the same age as the recently more grown up Strawberry Shortcake, Annie Oatmeal hired Strawberry and her friend Angel Cake to work as hands on her ranch. In her role as Strawberry's employer, however, Annie Oatmeal is depicted as less of a peer, and more of an authority figure, something new and very different in Strawberry Shortcake's previously carefree world.