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The 2003 series (also known as “Strawberry Shortcake Classic” on the official YouTube channel) refers to the Strawberry Shortcake continuity that ran from 2003 to 2008. This is also the third and most famous generation of the series. The theme song of this series was "Straw-Buh-Buh-Buh-Buh-Berry Shortcake."

The Beginning[]

In the early 2000s, stickers and gift paper were being sold in Toys R US and Card/Gift Stores with concept art (dated 1998) for a Strawberry Shortcake revival. Most have her in a dress like in the 80s, but one image has her in jeans and a striped tee. When American Greetings was asked if new Strawberry Shortcake things were planned, they said no. Yet the domain Strawberryshortcake.com was purchased in early 2000 to late 2001. She still had the green leggings, but her hat was the sunhat we now see in 2002. Her pets were realistic. Custard had stripes but was orange. Pupcake's spots were black. The art style was similar to 1980s Holly Hobbie, and more rustic than Strawberry usually was.

Revivalconceptart1998JeansstrawberryconceptartMailboxstrawberry1998

The 2003 Revival[]

As with the 1980's Series, the nation of Strawberryland still serves as the primary setting, but it is now divided into districts like Cakewalk, Orange Blossom Acres, Huckleberry Briar and Cookie Corners. Major changes to the characters also took place, with Pupcake and Custard now belonging to Strawberry Shortcake, and Apple Dumplin' being recast as her baby sister. Huckleberry Pie was also given a new pet named Shoofly Frog.

Introduction of fillies[]

The continuity introduced fillies to the franchise. Each of the fillies are tied down to a character, with the main filly, Honey Pie Pony, being the only one able to talk and have a pet. However, when Playmates took over the dolls rights from Bandai, they decided to scrap the existing fillies and introduce new ones. However, the removal has not spread beyond the scope of the toy line.

Films[]

Strawberry Shortcake: The Sweet Dreams Movie, which saw a limited theatrical run and was released on DVD, gained it's share of reputation, for reintroducing the Purple Pieman and Sour Grapes, the villains of the franchise, and their concept of ruling the entirety of Strawberryland.

Episodes[]

Season 1/Original Specials[]

Season 2[]

Season 3[]

Season 4[]

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