In late 2008, American Greetings relaunched the series with redesigned characters and changed personalities.
Strawberry Shortcake (voiced by Anna Cummer) is the protagonist and the title character of the Strawberry Shortcake franchise. In this version, she runs Berry Bitty Cafe, a restaurant where she makes many treats, like her famous rainbow shake seen in one of the episodes. She also wears a strawberry-shaped hat.She wears a white shirt with a strawberry, a pink skirt, green and white leggings and red shoes. She is kind, friendly and always searching for a solution.
Orange BlossomOne of Strawberry Shortcake's earliest friends met in the Big Apple City in
the '80s. In the present incarnation, Orange Blossom
(voiced by Janyse Jaud) manages Orange Mart, a general store that sells all sorts of odds and ends, including cameras. She also wears a flower clip in her hair. She wears a white shirt, a pink and orange dress, orange and white leggings and orange boots. She is fun and cute. Her pet is Marmalade.
Like previous versions of her franchise, her leanings toward style and glamor
remain, in that she once again runs a beauty salon, Lemon Salon in Strawberryland
(although due to a reset in the series, Lemon Lane no longer exists in the new series. It's now just another shop in Berry Bitty City). Lemon's pet is yet to be reintroduced in the 2009 series. In this incarnation, she's voiced by Libman Andrea Libman. She is also the one who saves the girls' "bad hair days" with her creative sense of style and her skill with scissors. She wears a lemon clip in her hair. She wears a yellow jacket, a blue skirt, yellow and white leggings and yelow shoes. She is girly, babyish, immature and easily scared.
Raspberry TorteAnother of Strawberry Shortcake's earliest friends, Raspberry Torte is yet again carried over to the 2009 relaunch. In the 2009 relaunch of the franchise, Raspberry runs the Fresh Fashions Boutique, a garment boutique in which she designs, makes, and sells the merchandise such as dresses. She can sometimes get competitive when it comes to fashion with Lemon Meringue. She wears a purple dress with green sleeves and a raspberry belt with a raspberry head band. She also wears purple and white leggings with purple shoes. She is also voiced by Ingrid Nelson. She is fun and girly. Her pet is Chiffon.
Still a girl in the 2009 relaunch, she is no longer a brainy character, but to be fair she is no longer a walking disaster, either. She now apparently runs a dance studio in Berry Bitty City called the Sweet Beats Studio, where she teaches any type of dances, such as ballet. She is voiced by Ball Ashleigh Ball. She wears a lavender shrug with a pink and turquoise dress, pink and white leggings, and pink shoes with lavender leg warmers. She also sports a high ponytail with a plum clip. She is loud and competitive.
Blueberry Muffin has been Strawberry Shortcake's friend ever since the very beginning, and is one of the first 6 to be reintroduced in the 2009 canon. In this version, Blueberry Muffin now runs a bookstore in Berry Bitty City called Blueberry Books, where she sells many books to read, including cookbooks for Strawberry. She wears a blue jacket over a lighter blue top, and a blue skirt. She also wears green and white leggings with blue shoes and a blueberry headband. She is a friend that is ready to help anyone.
Cherry Jam is megastar singer and a new friend to Strawberry Shortcake. She is the newest character. She is fun, friendly, and enjoyable. Her hair is dark violet and has a cherry blossom and cherry clip. She wears a hot pink top, with a pink skirt and purple belt. She also wears violet and purple leggings, with purple shoes. She also does some duets with Strawberry, since she also sings a lot.
In the rebooted series, The Berrykins are for most part identical to form and function to the Berrykins of the '80s series. However, instead of a Berry Princess governing them, they are now governed by a Princess Berrykin. They now work in Berry Bitty Grove, where they harvest fruit that can be coverted into juice, which serves as the source of power in Berry Bitty City.
On the 2009 version of the show, Mr. Longface is a paranoid caterpillar who owns a miniature golf course. He can get worried sometimes, but in the end, things usually turn out fine. He wears a blue vest, walks with a wooden cane, and wears a navy-blue top-hat. Who voices him is currently unknown.
The Ladybug Twins
The Ladybug Twins, Sadiebug and Katiebug, are two naughty ladybug relatives of Jadybug, the mail bug. They do not live in Berry Bitty City, but they visit often and cause mayhem. They both wear headbands, bracelets, and glossy boots. They first appeared in the 2010 episode
of "Strawberry Shortcake": "Strawberry's House Pests". They also appeared in the episode, "Good Citizens Club".